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Sports licensing and merchandising has emerged as one of the most important contemporary  forms of marketing in the 21st Century, providing a sports rights holder with a route map for brand extention that can enhance and add value to the core sports brand.

In future, it is likely that licensing will emerge from the shadows to become a major communication platform that sits alongside sponsorship and hospitality as a key channel for consumer engagement and help unlock the ‘brand experience’ for fans and consumers.

The Bulls licensing programe ranks up there with the best in the world.

Should you have a product which you believe could add value to our brand and to loyal supporters and have a sustainable, viable business plan to go along with it kindly contact Malcolm Drysdale.


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