Blue Bulls Company on official shortlist for Discovery Sport Industry Awards 2014

Blue Bulls Company on official shortlist for Discovery Sport Industry Awards 2014

articles.comments (0)

The Sport Industry Group is delighted to unveil the Official Shortlist for the Discovery Sport Industry Awards 2014, with the winners set to be announced at the star-studded ceremony at Sandton Convention Centre on 13th February 2014.

The Discovery Sport Industry Awards reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship.

The Official Shortlist for 2014 includes campaigns and brands from a wide range of sports – including rugby, football, cricket, mixed martial arts, cycling, athletics, golf, basketball, boxing and horse racing – and some of the world’s most renowned brands. The financial services sector is once again well represented with multiple nominations for Absa and Nedbank and a shortlisting for Standard Bank’s Afcon sponsorship. Nike and adidas boast three and five places on the shortlist respectively, while other multiple shortlisters include EFC Africa, Castle Lager, SuperSport and the DHL Stormers.

Key industry figures gathered at independent adjudicator Deloitte’s offices in Johannesburg for hours of intensive judging across two days, analysing and debating the merits of a record number of entries and producing a list of nominees representing the very best that the South African sport industry has to offer. The entire process was overseen by Deloitte to ensure absolute transparency. With a record number of entries and higher quality work than ever before, reaching the shortlist for the Discovery Sport Industry Awards 2014 represents a stellar achievement.

“The standard of work produced by the South African sport industry continues to improve year on year, and to make the Official Shortlist for the Discovery Sport Industry Awards is a huge achievement. To make this shortlist, a brand or agency must be producing genuinely innovative and industry-leading work,” said Bob Skinstad, Chairman of the Official Judging Panel. “Congratulations to all those shortlisted – and I look forward to celebrating with the winners at the Awards ceremony on 13th February.”

The nominees listed below will now eagerly await the announcement of the winners in each category at the most respected and prestigious sport industry event in Africa. Each year the Discovery Sport Industry Awards ceremony attracts more than 1 200 guests, including sportsmen and celebrities such as Lucas Radebe, Cameron van der Burgh, Hashim Amla, Marcel Desailly, Heyneke Meyer, Shashi Naidoo, Jacques Rudolph, Elana Meyer, Neil McKenzie, Kerry McGregor, Jomo Sono, Roxy Louw, Butch James, Nicole Flint, Mark Fish, Doctor Khumalo, Natalie Du Toit, CJ Van Der Linde and many more.

Tables at the Discovery Sport Industry Awards ceremony, to be held at Sandton Convention Centre on 13th February 2014, are on sale now at www.sportindustry.co.za.

Official Partners and Suppliers of the Discovery Sport Industry Awards include Castle Lager, Deloitte, Gallo Images, 26 Degrees South and Tsogo Sun.

Join the conversation at @SportIndustrySA and #DSIA.

Discovery Sport Industry Awards 2014 – Official Shortlist

SPORT AGENCY OF THE YEAR sponsored by Gallo Images

Brand inc Creative Group
    EXP South Africa
    Levergy
    Openfield Marketing
    Playmakers Sponsorship

BEST SPONSORSHIP OF A SPORT EVENT OR COMPETITION sponsored by 26 Degrees South

    Absa Premiership
    adidas – Old Mutual Two Oceans Marathon
    Castle Lager Incoming Series
    Gary Player Invitational presented by Coca Cola
    Nedbank Cup
    Standard Bank – AFCON

SPORT BRAND OF THE YEAR

adidas South Africa
    EFC Africa
    Kaizer Chiefs Football Club
    Nike
    The Proteas
    The Sharks

BEST USE OF DIGITAL COMMUNICATIONS IN SPORT

Absa – The Human Spirit
    Blue Bulls
    DHL Stormers
    EFC Africa
    Nedbank Ke Yona Team
    The Sharks

SPORT PARTICIPATION EVENT OF THE YEAR

Absa Cape Epic
    Cape Argus Pick n Pay Cycle Tour
    Comrades Marathon
    J.P Morgan Corporate Challenge
    Nike We Run Jozi 10K
    Old Mutual Two Oceans Marathon

TV SPORT COMMERCIAL OF THE YEAR

Absa – The Human Spirit
    SAB Castle Lager – Superfans United
    SARU – Springboks Sevens 'Mission Moscow'
    SuperSport – FINA World Champs 2013
    SuperSport –Unbelievable!
    Telkom – Jomo Sono's Wedding

BEST SPONSORSHIP OF A SPORT TEAM OR INDIVIDUAL

adidas – Orlando Pirates: Black is Back
    Castle Lager - 20 Years Behind Bafana Bafana
    DHL – DHL Stormers
    Toyota – Toyota Freestate Cheetahs

BEST USE OF PR IN A SPORT CAMPAIGN

Absa Cape Epic – Team Absa
    EFC Africa Experience
    MTN8
    Nike We Run Jozi 10K
    SARU – Springbok Shirtless Campaign
    SRSA – Unite4Mandela

BEST INTEGRATED SPORT MARKETING CAMPAIGN

Absa – The Human Spirit
    adidas Refresh Your Gear
    Castle Lager – AFCON Africa United
    MTN 8
    Nedbank Ke Yona Team
    Vaseline Fan of the Match

SPORT DEVELOPMENT PROGRAMME OF THE YEAR

The Dreamfields Project
    Powerade Performance Sessions with John Mitchell
    NBA Royal Bafokeng Jr. Programme
    SARU – Vodacom Cup 2013 'Tjovitjo'
    Spur School Mountain Bike League
    SuperSport Let's Play

BEST LIVE EXPERIENCE

The BMW Challenge
    Cape Town Tens
    EFC Africa
    KFC Mini-Cricket T20 Kids
    Nedbank – Comrades Marathon Spectator & Green Mile
    Sansui Summer Cup

BEST NEW SPONSORSHIP

adidas – Old Mutual Two Oceans Marathon
    KAYA FM 67KM Relay for Mandela Day
    Momentum One Day Cricket
    Mutual & Federal Premier Interschools Rugby
    Nashua Super 8 Boxing
    Ram Slam T20 Domestic Challenge

Pin It

Oct 29, 2013
Sandton Convention Centre, Discovery Sport Industry Awards 2014, Castle Lager

(0) Blue Bulls Company on official shortlist for Discovery Sport Industry Awards 2014

Leave a Reply

Your email address will not be published. Required fields are marked *