InvisBull becomes visible as PUMA launches the new Vodacom Bulls Super Rugby kit for 2014. Playing on the fact that Camo is designed to make you invisible, PUMA has launched a Camo Home shirt which stays true to the traditional Bulls’ blue, while the Away shirt is khaki green and brown.
In the lead up to the reveal, PUMA ran a teaser Youtube video http://youtu.be/8MS9ZIuMU8g as part of a campaign entitled “The Nature of the Bulls: You never see them coming”.
With camouflage being a major seasonal fashion trend across the globe, the fanwear has a cool, fun appeal – the shirts retail for R649 and can be snapped up as ideal festive season gift in either or both colourways.
Blue Bulls Company CEO, Barend van Graan, says: “PUMA have certainly transformed the pace since their arrival at the Bulls and the team feels that new Away khaki green and brown jersey, a complete contrast from our old-style kit, is a bold statement towards distinctiveness.”
Brett Bellinger, Marketing Director of PUMA South Africa, says both the Home and Away kits have been launched in advance of the December period to give Bulls fans a chance to get their hands on a jersey before their first match in February 2014.
“We wish Frans, Pierre and the rest of the Vodacom Bulls team and management all the best in the coming season; we hope that the players and fans are inspired by the kit and that it brings with it a good dose of PUMA luck,” says Bellinger.