Cape Town, South Africa, July 2014 – PUMA the official technical and apparel sponsor of the Blue Bulls has unveiled a new ABSA Currie Cup rugby kit inspired by heritage and tradition – with no pink colourways or camo designs in sight.
The jersey in the Blue Bulls’ customary blue is also embroidered with both the PUMA logo and the Blue Bulls’ Daisy on the shirt. Part of PUMA’s evoPOWER Rugby apparel design, the jersey uses a polyester tight fit material which is lightweight, comfortable and robust.
"The ABSA Currie Cup symbolises the long and proud heritage of South African Rugby, so it was important for us not to break away from the traditional look of our ABSA Currie Cup jersey for that very reason. We firmly believe that the simplicity, yet elegance of the design makes a bold statement," said Barend van Graan, CEO of the Blue Bulls Company.
“This is the second Vodacom Blue Bulls Currie Cup kit we have launched and marks a return to a classic, clean and simple design. It will be used by the team for two seasons and we wish the management and Blue Bulls all the best for the Currie Cup tournament,” said PUMA South Africa’s Marketing Director Brett Bellinger.
The new Currie Cup shirt has a recommended retail price of R649 and will be in-store from 1 August 2014. Available at PUMA Retail as well as select retailers nationwide. Call PUMA on 021 551 0832 for more information. Follow @PUMASouthAfrica to join the Blue Bulls conversation.